Lifestyle Magazine
no 22; Damien Cooley
11 June 2009
With the market picking up pace in 2009, Sarah Lorden Real Estate has secured a string of outstanding auction results. While a hard working sales force and quality marketing are crucial to success, the price ultimately achieved under the hammer often comes down to the approach employed by the auctioneer. That’s why we trust only the very best.
Each weekend Damien Cooley can be found at the front of Sarah Lorden Real Estate’s auctions. When he’s not winning bids, he is often winning awards. Damien secured the prestigious 2008 Real Estate Institute of New South Wales Award for Excellence in Auctioneering. He was also a finalist in the 2008 Australasian Auctioneering Championships and picked up the Australian Property Institute’s Young Achiever of the Year Award in 2007.
Visit an auction that Damien conducts and it is easy to see just why he has achieved such success. In a situation which can understandably be nerve-wracking for many, Damien is able to create a comfortable environment, where both bidders and vendors are in the right frame of mind for making good decisions.
The high profile role of an auctioneer is not an easy one, with much on the line and many parties to please. Damien believes many auctioneers make the mistake of trying to cajole and pressure bidders and end up creating a negative, combative environment. By being far more supportive, Damien is also able to far more effective. With his unique approach, Damien consistently outperforms the market and has delivered many vendors prices well beyond their expectations.
Cooley Auctions. www.cooleyauctions.com.au.
Suite 27, 20-26 Cross Street Double Bay.
